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About Us

At Novi Jewelers, we pride ourselves on providing exquisite jewelry and exceptional service. We are dedicated to helping you find the perfect piece, ensuring quality and affordability.

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Our Mission

Our mission is to offer our customers high-quality diamonds and fine jewelry at affordable prices. We work within your budget to ensure you get the most value for your money.

At Novi Jewelers, you’ll receive the education and guidance needed to make informed decisions, ensuring you find the perfect piece.

Our commitment to quality guarantees satisfaction, and we’re confident you won’t find better diamonds or jewelry at our prices.

Meet the Owners

Vatche and Erica

Owners Vatche and Erica bring years of experience and expertise to Novi Jewelers. They do not work on commission, so you can trust their genuine advice without any pressure. Their goal is to answer all your questions and help you find the perfect gift or diamond.

Secure Purchases

Your purchase is secure with us. We offer a 30-day exchange policy or store credit, although we currently do not offer refunds.

Contact Us

Our diamond and jewelry consultants are always ready to assist you in finding the perfect diamond or gift of fine jewelry or crystal. We encourage you to visit our location or give us a call for any inquiries.

Years Experience
Expert Partners
Happy Customers
Active Projects
Vatche Nadjarian - Novi Jewelers - Michigan
Vatche Nadjarian

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Our Story

Vatche, the heart and soul of Novi Jewelers, began his journey in jewelry craftsmanship over 45 years ago. Trained by a master artist and goldsmith overseas, Vatche honed his skills and developed a deep passion for working with precious metals. His expertise grew during his four years in Detroit, where he worked as a jeweler before moving to Novi to accept a goldsmith position.

Vatche’s preference for gold and platinum stems from their unique malleability and warmth. Unlike many craftsmen, he creates each piece by hand, often without molds, ensuring that every item is unique and meticulously crafted. His approach is a blend of precision, patience, and a rare talent, making each piece not just a piece of jewelry, but a work of art.

At Novi Jewelers, we believe that working with precious metals is an art form that demands dedication and skill. Whether you’re looking for a piece with intricate detail or one that exudes elegant simplicity, Vatche’s craftsmanship brings your vision to life. With a commitment to quality and a personalized touch, Novi Jewelers creates accessories that will be cherished for a lifetime.

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Customers love us

Hear what our satisfied customers have to say about their experience with Novi Jewelers. We take pride in delivering exceptional craftsmanship and personalized service.

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My fiancé and I had the BEST experience creating a custom necklace for my wedding gift! We were able to pick out the initials and diamond and customize it to our liking, all for a great price! It’s now the daintiest, most beautiful piece of jewelry I own. We’ve been going to Novi Jewelers for years and will continue to be lifelong customers 🙂
Kelly Szczypka
Michigan
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Erica and Vatche are awesome. They were able to value some old jewelry we brought in and design a new piece while repurposing the old. The new pendant looks fantastic. Thank you so much for a great experience.
Hana Ohlrich
Michigan
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My wife and I were celebrating our 30th wedding anniversary and stopped by @Novi Jewelers. We both fell immediately in love with one of Vatche’s hand made rings. Within 10 minutes we had purchased the ring and my wife is absolutely in love with it! So nice to deal with local people who produce and take pride in their creations. Highly recommend!
Craig Stouffer
Michigan

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